What nonprofits should post about in May

Apr 19

Written By Josi

Consider these timing hooks when planning content calendar!

Timing hooks are moments in time like holidays, awareness months or events. When it comes to content ideas, these hooks are low-hanging fruit and great ways for your organization to join in relevant conversations. If you choose to take advantage of one of these timing hooks-do it well.

There’s a difference between posting just to post and actually adding to the conversation, showing appreciation for a group, acknowledging a holiday or educating your audience. So don’t just throw up “It’s Asian American and Pacific Islander Heritage Month!” with a one sentence caption of, “We love and appreciate our AAPI community members!” Only post if you have something to say that’s worth saying or something to contribute.

With that, happy content creating! Here are some timing hooks your organization can take advantage of in May.

Awareness Months & Holidays - May 2024

Arthritis Awareness Month: Focuses on raising awareness about arthritis, its impact, and supporting those affected.
Hepatitis Awareness Month: Used to raise awareness about viral hepatitis, encourage testing, and promote vaccination efforts. May 19th is recognized as Hepatitis Testing Day, which further emphasizes the importance of testing and awareness during the month.
ALS Awareness Month: Aims to raise public awareness about Amyotrophic Lateral Sclerosis and fund research for treatments and a cure.
Asian American and Pacific Islander Heritage Month: Celebrates the contributions and culture of Asian Americans and Pacific Islanders in the United States.
Mental Health Awareness Month: Dedicated to raising awareness about mental health issues and mobilizing efforts in support of mental health.
National Military Appreciation Month: Honors the contributions and sacrifices of the U.S. armed forces and their families.

Specific Days and Weeks - May 2024

Cinco de Mayo (May 5): A cultural celebration commemorating Mexico's victory over France at the Battle of Puebla in 1862.

World Asthma Day (May 5): Promotes awareness about asthma and aims to improve the lives of people with asthma around the world.
National Nurses Week (May 6-12): Celebrates and acknowledges the crucial role nurses play in healthcare.
Teacher Appreciation Week (First full week of May): Recognizes and honors the contributions of teachers in educating and shaping the future of children.
International Day Against Homophobia, Transphobia, and Biphobia (May 17): A global day to raise awareness of LGBT rights violations and stimulate interest in LGBT rights work worldwide.
Bike-to-Work Day (May 17): Encourages people to bike to work as a healthy and sustainable alternative to driving.
World Bee Day (May 20): Raises awareness of the essential role bees and other pollinators play in keeping the planet healthy.
World Turtle Day (May 23): Encourages human action to help with the survival and thriving of turtles around the world.
Mother's Day (May 12): Celebrates mothers and mother figures worldwide, offering an opportunity to appreciate their contributions to families and society.
Memorial Day (May 27): A federal holiday for remembering and honoring persons who have died while serving in the United States Armed Forces. *remember that this holiday is for remembering persons who have died and the sacrifice they and their families have made while serving, not living veterans or current service members.