Most nonprofits post like they're updating their board members—announcing events and thanking sponsors without explaining why any of it matters to their audience.

The result? Generic posts that people scroll past instead of compelling content that drives action. Learn how simple storytelling shifts can transform your social media from internal announcements into impact stories that actually work.

Read the full post for real before-and-after examples and practical questions to uncover powerful stories in your everyday work.

Here's what many leaders don't realize: throwing volunteers into social media without structure doesn't just create mediocre results—it creates stressed-out volunteers and inconsistent messaging that can harm your brand.

In this article, we explore why social media strategy matters for volunteer teams, what nonprofit leaders need to provide before a single volunteer touches their accounts, and how even a minimal investment in a foundation can dramatically improve results while respecting volunteers' time and commitment.

Read the full blog to discover the essential elements every volunteer social media team needs to succeed, featuring insights from our recent work with Friends of Fairmont Park.

Most nonprofit leaders I meet have never looked at their social media analytics. And the few who do? They often don't know what the numbers actually mean or which ones they should care about.

Those mysterious numbers hold the key to making your social media work for your mission instead of feeling like yet another task on your to-do list. Your analytics aren't just confusing metrics—they're actually your audience telling you exactly what they want from you.

These insights don't just make your social media better—they make your entire communication strategy more effective.